At Beauty Garage, in addition to selling at nine showrooms nationwide, we accept orders by telephone, fax, etc., but sales through e-commerce channels account for four fifths of our total sales of merchandise. This proportion continues to rise, with sales through mobile devices rapidly expanding within this category.
As of the end of April 2023, the number of beauty industry professionals registered as members of our BEAUTY GARAGE Online Shop exceeded 590,000 members. It is estimated that many of beauty salons throughout the country purchase their products from BEAUTY GARAGE.
We have established a unique supply chain that is different from the conventional “salon distribution” that is unreasonably costly by the time it reaches the salon through multiple distribution channels. We consolidate our products in our own distribution center to provide a speedy and cost-effective delivery service.
The largest distribution center in the beauty industry is located in Kashiwa City, Chiba Prefecture, and a second center is newly established in Amagasaki City, Hyogo Prefecture. Our own operations have enabled it to provide an unparalleled delivery service, with orders placed before 5:00 p.m. shipped the same day and free shipping for orders of 3,000 yen or more. In addition, the two locations have enabled us to expand our next-day delivery area, increase our inventory and shipping capacity for greater convenience, and diversify our risks in the event of disasters.
In fiscal year 2022, our sales composition ratio by product type was 36.6% for PB (equipment and cosmetics from private brands) and 56.5% for cosmetics and supplies. PB equipment continues to be popular, and the proportion of purchases of cosmetics and supply products for repeated use has expanded rapidly, exceeding 50%.
For many years, we have been selling a lot of beauty equipment and devices, but since our listing on the First Section of the Tokyo Stock Exchange in 2016, we have been able to do business with many cosmetics manufacturers, and we have gradually been able to stock the brands that our customers have been requesting us to handle.
We are determined to evolve as an “IT beauty dealer” that provides a platform for customer convenience in the field of consumables and cosmetics purchasing.
Although the product sales business accounts for the largest percentage of the group’s total sales, cosmetology salons need more than just products.
The Beauty Garage Group provides comprehensive support for what is needed for salons to open and thrive. This is a service that we can provide because we are familiar with the beauty industry, and we believe that it will lead to the significance of our existence.