株式会社ビューティガレージ

BUSINESS
INFORMATION

Challenging convention in the beauty industry

The beauty industry has long been a complex, analog system of distributors, in which salon owners themselves undertake the time-consuming task of ordering merchandise, resulting in needless costs until now.
“I want to change the beauty industry.”
It is with this idea in mind that we established BEAUTY GARAGE Online Shop, the industry’s first online shop designed for beauty professionals in 2003.
Today, with our total membership exceeding 400,000 accounts, our business has expanded to include not only merchandise sales but also a wide range of support for start-up and management.
The concept at the root of this success is simple concept: “Is this for our customers?”
Facing the “NOW” of the beauty industry head-on, we will no longer be hindered by conventional business practices and the usual approaches to customer service. We will continue to streamline the way that salons do business and contribute to the development of the beauty industry.

Business Information

Sales channel

Client

WHOLESALE BUSINESS

What you need, When you need it, Without the fuss.

“I want it to be easy to order the things I want, anytime I need them, and I want them delivered quickly.”

With the point of view of a salon owner in mind, we work to fulfill this simple request.

This is what we value most as a company that exists to support the salon business. One of the things that embodies this idea is our online shop, which continues to improve and evolve.
Rather than doing everything online, we offer salons a more personalized experience by establishing showrooms in major cities nationwide, along with a comprehensive follow-up support system.

For Hair Salons

We offer a full range of products for salons from large salon equipment that is essential for any new business starting up, including styling chairs and shampoo units, to hair cosmetic products used on a regular basis in salons, such as hair coloring kits and styling products, and consumables. Our lineup of hair cosmetic products from well-known manufacturers and brands has greatly expanded especially in recent years, and our business has become very popular with salons nationwide.

Nail Products

Beginning with the popular PB gel brand “Raygel”, we offer a full lineup of national brands of gel nail products popular among manicurists. We also offer nail tables & chairs and nail equipment, which allow us to provide nail salons and beauty salons that are considering introducing new nail services with value for money by triggering economies of scale that are unique among general beauty trading companies.

Esthetic & Relaxation Products

We are proud to offer a full range of product lines to support the daily work of salons, from treatment beds and professional esthetic equipment, to commercial cosmetics created exclusively for esthetic salon use. We’ve strengthened the private brands for various products, including shorts, towels, and other disposable items, as well as massage oils that are used generously and in large quantities during the course of business; in doing so, we’ve achieved massive economies of scale that have led to price reductions for these products.

Eyelash Products

In order to respond properly to the needs of the eyelash market, which has been rapidly expanding in recent years, we have also opened our EYELASH GARAGE Online Shop specializing in eyelash products. Here, we offer all the necessary materials for eyelash treatments, from equipment and instruments, such as treatment chairs to eyelash extension products.

SALON DESIGN

Store design that balances the owner’s ideas
with a sustainable business model.

Building a salon that the owner has imagined. This alone does not make the builder a real partner in the business. We believe it is our strength, or reason for doing what we do, to incorporate store management and design know-how gained through the management of many salons into each owner’s vision, in order to build a successful store design that the owner can sustain long after opening the salon’s doors.

SOLUTION BUSINESS

Opening and management support menu.

BEAUTY GARAGE offers a variety of solution services that can provide one-stop support from the opening to the management of beauty salons.

Start up Support

BEAUTY GARAGE provides one-stop support from salon opening to management.

Free consulting for establishment

We support the process from the preparation through all necessary services,
from finding properties related to opening of the business through to raising funds and designing stores.

We will response to “Trouble!” at the salons.
We have option menus that meet the needs of the salon, for example:
“We would like to introduce credit card payment”, “We would like to make a homepage”, “We would like to learn the latest technology”, etc.

Management Support

We help with the trickier parts of running a salon.
“I would like to begin accepting credit card payments.”
“I want to create a website.”
“I want to learn the latest technique.”
Our range of services are designed to meet the needs of each salon.